Use the graphic below to navigate the different sections of Attribution
Marketing attribution is assigning “credit” to each marketing channel touched by a consumer when making a purchasing decision. There are a number of approaches to attributing sales, and In today’s multi-channel environment, precisely attributing the source of a lead or purchase has never been more complicated. Yet, future campaign strategies and spend hinge on determining the value of each marketing touchpoint. This page includes research to help you understand the twisting path a consumer takes in their decision-making process. It will help marketers make informed decisions about how to best prioritize their budgets by learning more about marketing attribution.
|11/2011||Case Study: ADT Improves Interactive Marketing Decision-Making By Using Dashboards||Forrester||Digital / Social Media||$|
|11/2011||Driving Online and Offline Sales: The Cross-Channel Effects of Digital versus Traditional Advertising||Journal of Marketing Research||Any Marketing Channel||$|
|4/2012||The Facebook Factor||Forrester||Digital / Social Media||$|
|4/2012||Impact of ad impressions on dynamic commercial actions: value attribution in marketing campaigns||21st International Conference on World Wide Web||Any Marketing Channel||$|
|5/2012||Making The Case For Interactive Attribution In Your Organization||Forrester Report||Digital / Social Media||$|