Use the graphic below to navigate the different sections of Attribution

Marketing attribution is assigning “credit” to each marketing channel touched by a consumer when making a purchasing decision. There are a number of approaches to attributing sales, and In today’s multi-channel environment, precisely attributing the source of a lead or purchase has never been more complicated. Yet, future campaign strategies and spend hinge on determining the value of each marketing touchpoint. This page includes research to help you understand the twisting path a consumer takes in their decision-making process. It will help marketers make informed decisions about how to best prioritize their budgets by learning more about marketing attribution.

Attribution Research

Date Title Publication Marketing Channel Pay/Freesort ascending
6/2018 A Recipe For Mobile App Success Forrester Mobile, Mobile $
7/2015 The Role of DMPs in the Era of Data-Driven Advertising Econsultancy Digital / Social Media $
7/2014 Market Guide for Advanced Marketing Analytics Platforms Gartner Digital / Social Media $
1/2016 Exploring the integration of social media within integrated marketing communication frameworks Marketing Intelligence & Planning Digital / Social Media $
10/2013 Social Media Metrics — A Framework and Guidelines for Managing Social Media Journal of Interactive Marketing Digital / Social Media $

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