There are currently 1259 Research Documents/Articles and Case Studies Available

Datesort ascending Title Document Source Publication Pay/Free
3/2012 EXQ: a multiple-item scale for assessing service experience Research Journal of Service Management $
3/2012 Is An Advertisement Worth The Paper It's Printed on? The Impact of Premium Print Advertising On Consumer Perceptions Research Journal of Advertising Research $
3/2012 Bridging the gap between brand strategy and customer experience Research Managing Service Quality $
3/2012 Value Propositions and Marketing Objectives Research Successful Marketing Strategies for Nonprofit Organizations: Winning in the Age of the Elusive Donor, Second Edition $
2/2012 US Financial Services Lead Interactive Marketing Spending Research Forrester $
2/2012 How Analytics Helps Consumer Goods Brand Managers With Marketing Mix Modeling Research Gartner $
1/2012 Analytics and Monetization Are the Current Hot Topics in Consumer Apps Research Gartner $
1/2012 Better Triggers, More Relevance Research Forrester $
1/2012 Augmenting Customer Journey Maps with quantitative empirical data: a case on EEG and eye tracking Research University of Madeira Free
1/2012 The Britney Spears universe: Social media and viral marketing at its best Research Business Horizons $
1/2012 THE EVOLUTION OF SOCIAL MEDIA AS A MARKETING TOOL FOR ENTREPRENEURS Research The Entrepreneurial Executive $
1/2012 How Does Social Media Contribute To Customer Experience? Let Us Count The Ways Research Forrester Report $
1/2012 Customer Journey: Driving income and growth in tough markets Research Martin Wright Associates Free
1/2012 The New Messaging Mandate Research Forrester Free
1/2012 Marketing to the American entrepreneur: Insights and trends from mass‐market print magazine advertising Research Journal of Research in Marketing and Entrepreneurship $

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