2013 Planning Brief: Listen To Customers, Engage With Influencers

As you plan your 2013 social marketing initiatives, one area for you to focus on is influencer identification and engagement. B2B social marketers have begun to move beyond reactive responses to complaints to proactively reach out to people who are speaking out socially and creating influential content about their products and services. Some of these people will fall into your lap by engaging in your communities on their own. To help you maximize your influencers' value to your business, this report helps you find and engage the others who are talking about your company and products in other domains

Reiss-Davis, Zachary; Holmes, Bradford J.; Vargas, Sophia I.
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