All About the AdWords Quality Score—And How to Improve It Fast

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TheAdWord Quality Score is the predictor a good PPC campaign, lowering the cost per conversation to gain your company a better ad position. The first step to creating a good AdWord Quality Score is to establish a messaging match from keyword searches to the ad landing page. The clearer the relationship between the ad and the keyword and the more the ad matches a keyword search, the better the AdWord score. Messaging match can produce 212 percent conversion lift. Implement SKAGs to better increase the specificity of the ad. Expanded text ads are also a great way to utilize space and provide more detail in the ad.

Brad Smith
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