Drip Marketing 101: Benefits and Best Practices

Interested in automated marketing but don’t know where to start? Understanding the pacing— or as this article calls it, tempo—of your messages and how people feel when they receive them at certain points in time can help improve how you communicate with your prospects and customers. This article discusses the need to nurture leads toward becoming sales-ready, and how to retain customers so that they consistently provide value to your company after their purchase. Read below to find out how to channel your content into a consistent and engaging message for your customers.