Media Inflation Trends

The proliferation of media options has necessitated a
far more rigorous review of one’s budget allocations,
within which buyers must consider numerous
different ways to implement budgets. The rise
of integrated investment reflects the plethora of
ways a buy can be made: Upfront, Scatter, Direct
Response, Programmatic, Integrated, et alia. If
your communications strategy is misaligned today,
you may very well miss a significant portion of your
target opportunity. The following analysis offers a
perspective of the general media inflation trend in the
marketplace with the intent of providing a benchmark
against which to gauge your own CPM growth rate.

Aston, Gregory; Abruzzo, Joe; Sedlarcik, Peter
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