Mobile App Marketing Your Guide to the Basics
In the highly competitive and ever-evolving app market, navigating the mobile landscape can be a real challenge. We’ve taken some of the stress out of formulating a marketing strategy with our latest playbook, Mobile App Marketing —Your Guide to the Basics, where we cover best practices for researching, building and implementing a winning mobile marketing strategy. Learn: How to develop your app marketing strategy — from defining your brand to studying your competitive landscape, App store optimization (ASO) techniques on how to make your app more discoverable and attractive to users. How to launch your first user acquisition (UA) campaign, More specifically, where to advertise and how to test out your media to make sure it’s attention-grabbing. Metrics you should be optimizing for to find growth opportunities.