Sales Cheat Sheet: The Do’s and Don’ts of Drip Campaigns

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The concept of drip campaigns is a simple one: Instead of sending out content to prospects whenever you generate it, a drip campaign lets you trickle your message through automated content that adapts to your buyer’s persona and the best time to send. This sales cheat sheet provides the most important considerations for disseminating a drip campaign. Should you send messages on three-day weekends? What kind of open rates should you expect? This article will tell you what you need to do (and not to do) in order to perfect automating your content.

Mark Ruthfield
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