SOCIAL MEDIA INFLUENCERS DRIVE TRENDS–BUT HOW? AND WHY?
There is a shift in how marketers are reaching consumers. They are employing not only media celebrities but stars from the social media sphere to market to consumers online. Why are today's audiences more receptive to social media influencers than traditional celebrity spokespersons? How do influencers act as tastemakers? How do they create desire for products? You may find the answer in these articles! No matter what your industry is,the authors describe in the pieces abstracted below the opportunities for your brand to collaborate with influencers.