FROM THE TOP OF THE FUNNEL TO THE FINAL SALE
Everyone knows that taps, video views and store traffic are useful metrics for gauging customer engagement from your mobile ad campaign. But the ultimate measure of mobile ad success – the Holy Grail of measurement – is actual sales at the register. Some say it’s not possible. We know it is. If you’re among those who wish it were possible to track in-store sales back to mobile ads, download the new e-book from acclaimed author and mobile marketing expert Jamie Turner. You’ll see that tracking sales is not only possible, it’s being done every day.