The Ultimate Guide to Google AdWords Quality Score

This article is a guide to improving Google AdWord Quality Scores. The first thing marketers should recognize is that there is an account quality score. A lower account score, based on click-through rates, how old the account is, and quality searches, will have a much lower performance. Focus on ad groups that are underperforming as the first place to improve your overall account score. Analyzing impression data, loosening up restrictive match types or adding broad match keywords, and loosening up the themes so keywords are not so specific are ways to boost the account score so that more impressions are a part of the keyword searches. Also a good way to boost the overall account score is to target all devices, to ensure mobile devices are included.

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