The Updated Buyer’s Journey: Why Web Tracking Matters

As a marketer, you know that moving a lead from acquisition to close requires multiple marketing touches. But, are you tracking all those marketing touches? What about your digital channels and the content that a lead engages with before he is even known to your business? Tracking the full customer journey, including all digital touches across search engines, social media, digital ads, and more is tough! But, in order to truly understand your customers, you need to take every interaction into consideration

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