US Digital Display Advertising 2018: Seven Big Bets for Buyers and Sellers
Advertisers are making major transitions in the upcoming years, shifting to mobile and video advertising. This eMarketer report provides seven essential trends to be aware of in digital advertising, including major changes in targeting techniques, advertising platforms, and the direction of display dollars. One transition is to social networks like Instagram and Snapchat, where videos are received positively. Advertisers must also anticipate implications of all of these changes and account for them. Increased fraud in mobile advertising, skepticism of the duopoly of Facebook and Google, and consumer frustration with interrupting video ads all call for a thorough strategy moving forward.