This study focuses on a Taiwanese shopping website that contained an augmented reality feature for customers to try on headwear. Thirty participants were recruited and the study showed that participants preferred the augmented reality instead of not having it. The augmented reality system resulted in less mouse clicks, mouse speed, and paging frequency. This indicates that augmented reality can assist customers in making more efficient shopping decisions. Reducing mouse operating time and paging can in turn reduce anxiety, making more efficient decisions.
In their 2017 Global Mobile Advertising Benchmark Online Survey, Forrester surveyed 278 global marketers on their practices in mobile advertising initiatives. While marketers are spending more and more on advertising budgets, they often are not putting their money to good use. A great challenge to marketers is the collection of accurate and high-quality data, which many marketers are unable to do. Another challenge for marketers is resorting to banner ads, first-and last-click attribution, and demographic targeting instead of adopting new and improved methods.
Deriving its information from a survey of 825 US smartphone owners, this Forrester article delves into the strategies for app success. These include ways to drive app downloads, create optimal app experiences, and set accurate metrics to measure performance. While word of mouth and cross-promotion are effective, the key is combining these strategies with analytics tools that allow you to test hypotheses and business metrics that are right for your business.
More than seven in 10 marketers named user acquisition as a primary goal of their app-install campaigns, reflecting a market that has yet to embrace a more sophisticated model for gaining customers." This article discusses strategies for app user acquisition and attribution. Apple's App Store and Google Play are app markets that require considerations about the minor details: title, icon, description, video preview, and screenshots. Additionally, Facebook is predicted to be a very effective channel, especially when using videos which give high ROI.
Besides a number of ways of connecting social media and direct mail, such as QR Codes and URLs, the article offers practical ways to refine a direct mail campaign by studying social media analytics. The three dynamic examples in the preceding paragraph of unified social media and direct mail campaigns can heighten the influence and reach of a company’s marketing strategy.
Everything old is new again. Here are three steps to begin merging print in a digital-driven market: 1. Direct mail is one of the most measurable forms of media. Get people to opt in to receive your direct mail catalog through a digital campaign and then use the predictability of direct mail to drive other aspects of your online campaign. 2. Adding QR Codes along with personalized URLs to printed mail can help drive traffic to online campaigns. 3. Combine social media and in-person displays, such as inside the booth at an industry event.
Restaurants make up one of the largest groups of direct mail users in the business world. The number one channel where US internet users look for dining offers is mail (42%). Whether you are a gigantic chain of restaurants or a mom-and-pop business, keep reading to learn more statistics about how people with differing demographics show interest in preferred channels for receiving dining promotions.
Interactive print ads are paper-based marketing materials that can do amazing things: Magazine ads that change color at the push of a button, inserts that collect solar power to charge a cell phone, a car ad that includes a mini air bag that inflates when hit. It's all possible. This article collects 15 print advertisements that'll open your eyes to the world of high-tech, interactive print marketing.
This insightful article provides useful targeting strategies for video advertising. For example, competitor channel targeting allows you to view the YouTube channel or videos of competitors, and set the viewers of this content as your channel target through YouTube’s options. This strategy and others can help you to master the YouTube video campaigns with personalized content that attracts the right customers.
To attract customers with content, the purpose of the content you create must be strongly defined. Forrester created a five-year forecast of video advertising to show marketers where the industry is headed and what strategies to implement for success. The article covers a variety of topics, from the importance of distinguishing between customer-led (helping those who are making purchase decisions) and media-led content marketing (adding to the engaging and interesting content consumed online) to the difference in consumer spending among display video, social video, and television.