Media channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This research and case study library contains key research that addresses the strengths of each media channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Media Channels and Case Study Library

Date Title Document Source Publicationsort descending Marketing Channel
10/2016 Online Retailer Finds Successful Campaign to Reach Email Unsubscribers Case Study Digital / Social Media, Direct Mail
10/2016 Insurance Agent Expanded Client Base in Competitive Personal Insurance Industry Case Study Direct Mail
10/2016 Online Re-commerce Store Used Direct Mail to Increase Customer Loyalty Case Study Direct Mail
10/2016 Investment Company Used Direct Mail to Grow Sales Case Study Direct Mail
6/2018 Market Guide For Augmented Reality Research Emerging Channels, Emerging Channels
10/2018 Changes to Facebook Advertising After Cambridge Analytica Research
10/2018 GDPR for Marketing: The Definitive Guide for 2018 Research Digital / Social Media
10/2011 Consumer profiles in reality vs fantasy-based virtual worlds: implications for brand entry Research Journal of Research in Interactive Marketing Emerging Channels
2/2016 The race for relevance Total Retail 2016: United States Research 18th Annual Global CEO Survey, 2015 Digital / Social Media, Mobile
4/2017 2017 Mobile Loyalty Report Research 3Cinteractive
4/2016 Media Inflation Trends Research AAAA Any Marketing Channel
1/2015 FOLLOWERSHIP AND SOCIAL MEDIA MARKETING Research Academy of Marketing Studies Journal Digital / Social Media
1/2014 Moving Beyond Listening and Monitoring Social Media Marketing for Financial Services Research Accenture Digital / Social Media
7/2015 Ad Campaigns Reimagined Research Acxiom Any Marketing Channel
1/2017 Digital Marketer Dilemmas (And the Solutions that Succeed) Research Ad Roll Digital / Social Media
8/2016 The Performance Advertiser’s Guide to Instagram Research Ad Roll Digital / Social Media
10/2017 Navigating Social Media Marketing Research Adtaxi Any Marketing Channel
12/2015 Marketing Fact Pack Research Advertising Age Any Marketing Channel
12/2015 2016 Edition Marketing Fact Pack Research Advertising Age Any Marketing Channel
6/2017 Why Online Word-of-Mouth Measures Cannot Predict Brand Outcomes Offline Research Advertising Research Foundation Digital / Social Media
9/2011 Social Marketing Campaigns: Comparison of Social and Traditional Media Research American Dietetic Association. Journal of the American Dietetic Association Digital / Social Media
1/2013 Mobile Marketing: Applications And Implications For Physicians In Private Practice Research American Journal of Health Sciences Mobile
10/2014 Digital Junk: Food and Beverage Marketing on Facebook Research American Journal of Public Health Digital / Social Media
6/2015 Marketing Practices of Vapor Store Owners Research American Journal of Public Health Any Marketing Channel
3/2013 Social Media: From Discovery to Marketing-A Primer for Lawyers Research American Journal of Trial Advocacy Digital / Social Media