Media channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This research and case study library contains key research that addresses the strengths of each media channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Media Channels and Case Study Library

Datesort ascending Title Document Source Publication Marketing Channel
10/2013 Use the Sales Organization to Set the Stage for Customer Engagements Research Gartner Digital / Social Media
9/2013 Buying impulse triggered by digital media Research The Service Industries Journal Digital / Social Media
9/2013 Factors affecting attitudes and behavioural intention towards social networking advertising: a case of Facebook users in South Korea Research International Journal of Market Research Digital / Social Media
9/2013 Combining Online, Print Increases Ad Effectiveness Research Newspaper Research Journal Digital / Social Media, Direct Mail, Print
9/2013 THE GLOBAL MEDIA INTELLIGENCE REPORT Research eMarketer Digital / Social Media
9/2013 Is There Room for Two Brands in One Advertisement? Research Journal of Advertising Research Digital / Social Media, TV / Radio
8/2013 Three Steps to Build a Digital Marketing Strategy With Mobile Extensions for Retail Banks Research Gartner Digital / Social Media, Mobile
8/2013 Case Study: BBVA Drives Online Banking Use With Game Mechanics Research Forrester Digital / Social Media
8/2013 Move Over Big Data, Here Comes Big Content Research Gartner Digital / Social Media
7/2013 Using social media for arts marketing: theoretical analysis and empirical insights for performing arts organizations Research International Review on Public and Non - Profit Marketing Digital / Social Media
7/2013 The Role of Curation in Content Marketing Research Gartner Digital / Social Media
7/2013 The Social Behaviors Of Your B2B Customers Research Forrester Digital / Social Media
7/2013 THE GLOBAL SOCIAL NETWORK LANDSCAPE Research eMarketer Digital / Social Media
7/2013 How to Find a Data Provider That Suits Your Digital Marketing Needs Research Gartner Digital / Social Media
7/2013 How To Figure Out If Your Mailing Will Make Money BEFORE Mailing it Research Inventors' Digest Direct Mail
6/2013 What Works Best When Combining Television Sets, PCs, Tablets, or Mobile Phones? How Synergies Across Devices Result Research Journal of Advertising Research TV / Radio
6/2013 How Consumers Found Websites In 2012 Research Forrester Digital / Social Media
6/2013 The effects of mailing design characteristics on direct mail campaign performance Research International Journal of Research in Marketing Direct Mail
6/2013 The Secret Sauce for Super Bowl Advertising: What Makes Marketing Work in the World's Most Watched Event? Research Journal of Advertising Research TV / Radio
5/2013 Best Practices In Digital Money Managament Research Forrester Digital / Social Media
5/2013 Social media: Listening to act, listening to learn Research Journal of Digital & Social Media Marketing Digital / Social Media
5/2013 How B2B Marketers Use Social Now Research Forrester Digital / Social Media
5/2013 How to Choose the Social Commerce Storefront That's Right for You Research Gartner Digital / Social Media
5/2013 The determinants of consumer behavior towards email advertisement Research Internet Research Digital / Social Media
5/2013 SoLoMo' Is the Mantra of the Mobile Marketing Master Research Gartner Digital / Social Media, Mobile

Pages