Media channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This research and case study library contains key research that addresses the strengths of each media channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Media Channels and Case Study Library

Datesort ascending Title Document Source Publication Marketing Channel
6/2012 How To Choose Partners For Social Marketing Research Forrester Digital / Social Media
6/2012 Social Media Metrics That Matter Research Forrester Digital / Social Media
6/2012 It's Time To Make Facebook Marketing Work Research Forrester Digital / Social Media
6/2012 Lifting the Productivity of TV Advertising Research Journal of Advertising Research TV / Radio
5/2012 Social Media Amplifies Your B2B Buyers' Experiences Research Forrester Digital / Social Media
5/2012 How Social Media Is Changing Brand Building Research Forrester Digital / Social Media
5/2012 Listening Metrics That Matter Research Forrester Digital / Social Media
5/2012 Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy Research Business Horizons Digital / Social Media
5/2012 Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing Research Journal of Interactive Marketing Digital / Social Media
5/2012 Transmedia Is Changing the Nature of Storytelling Across the Media Landscape Research Gartner Digital / Social Media
5/2012 Key trends in environmental advertising across 30 years in National Geographic magazine Research Public Understanding of Science Print
5/2012 To Zap or Not to Zap: How to Insert the Brand in TV Commercials to Minimize Avoidance Research GfK-Marketing Intelligence Review TV / Radio
5/2012 Boost Your Content Ecosystem With Video Research Forrester Digital / Social Media
4/2012 Consumer Retailer Preference and Facebook: Friends or Foes Research International Journal of Integrated Marketing Communications Digital / Social Media
4/2012 The Facebook Factor Research Forrester Digital / Social Media
4/2012 TurboTax Tries Direct Response Television… Again Research International Journal of Integrated Marketing Communications TV / Radio
4/2012 Consider Viability When Evaluating Social Monitoring Vendors Research Gartner Digital / Social Media
4/2012 Combine Social And Mobile To Build B2B Customer Relationships Research Forrester Digital / Social Media, Mobile
3/2012 The Power of "Like": How Brands Reach (and Influence) Fans Through Social-Media Marketing Research Journal of Advertising Research Digital / Social Media
3/2012 Is An Advertisement Worth The Paper It's Printed on? The Impact of Premium Print Advertising On Consumer Perceptions Research Journal of Advertising Research Direct Mail, Print
3/2012 Personalized mobile advertising: Its key attributes, trends, and social impact Research Technological Forecasting and Social Change Mobile
3/2012 If you love something, let it go mobile: Mobile marketing and mobile social media 4×4 Research Business Horizons Digital / Social Media, Mobile
3/2012 How Much Is Too Much? The Collective Impact of Repetition and Position In Multi-Segment Sports Broadcast Research Journal of Advertising Research TV / Radio
3/2012 The B2B Interactive Brand Ecosystem Research Forrester Digital / Social Media
2/2012 How Analytics Helps Consumer Goods Brand Managers With Marketing Mix Modeling Research Gartner Digital / Social Media

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