Media channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This research and case study library contains key research that addresses the strengths of each media channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Media Channels and Case Study Library

Datesort ascending Title Document Source Publication Marketing Channel
2/2012 US Financial Services Lead Interactive Marketing Spending Research Forrester Digital / Social Media, Mobile
1/2012 Better Triggers, More Relevance Research Forrester Digital / Social Media
1/2012 The Britney Spears universe: Social media and viral marketing at its best Research Business Horizons Digital / Social Media
1/2012 THE EVOLUTION OF SOCIAL MEDIA AS A MARKETING TOOL FOR ENTREPRENEURS Research The Entrepreneurial Executive Digital / Social Media
1/2012 Analytics and Monetization Are the Current Hot Topics in Consumer Apps Research Gartner Mobile
1/2012 Marketing to the American entrepreneur: Insights and trends from mass‐market print magazine advertising Research Journal of Research in Marketing and Entrepreneurship Print
1/2012 Digital and social media marketing usage in B2B industrial section Research Marketing Management Journal Digital / Social Media
1/2012 Moving targets and experiments: One publisher's mobile journey Research Information Services & Use Digital / Social Media
1/2012 The New Messaging Mandate Research Forrester Digital / Social Media, Mobile
12/2011 The Prevalence and Influence of the Combination of Humor and Violence in Super Bowl Commercials Research Journal of Advertising TV / Radio
12/2011 Attitudes towards Mobile Advertising – A Research to Determine the Differences between the Attitudes of Youth and Adults Research Procedia - Social and Behavioral Sciences Mobile
12/2011 That was funny, but what was the brand again? Research International Journal of Advertising TV / Radio
12/2011 Find us on Facebook: How Cause Marketing has Embraced Social Media Research Journal of Marketing Development and Competitiveness Digital / Social Media
12/2011 Marketing Essentials: How to Use Online Video Marketing Research Gartner Digital / Social Media
12/2011 Test Interactive Marketing Opportunities On The Second Screen Research Forrester Digital / Social Media, TV / Radio
12/2011 Marketing Essentials: Optimize Your Campaign to Go Viral Research Gartner Digital / Social Media
12/2011 The Right Way To Globalize Your Interactive Marketing Programs Research Forrester Digital / Social Media
12/2011 Introducing the Ad ECG: How the Set-Top Box Tracks the Lifeline of Television Research Journal of Advertising Research TV / Radio
12/2011 Five Easy Improvements For B2B Financial Services Interactive Marketers Research Forrester Digital / Social Media
12/2011 Financial services ads and viewer response profiles: Psychometric properties of a shortened scale Research Journal of Financial Services Marketing TV / Radio
12/2011 Twitter: The Public Forum For Your Brand Research Forrester Digital / Social Media
12/2011 Introducing the Ad ECG Research Journal of Advertising Research TV / Radio
11/2011 Marketing Essentials: Four Ways to Strengthen IT-Based Quantitative Consumer Research Using the Internet and Mobile Devices Research Gartner Mobile
11/2011 Competitive Landscape: Location-Based Advertising and Marketing Research Gartner Digital / Social Media, Mobile
11/2011 How Personal Identity Management Will Change Social Marketing Relationships Research Forrester Digital / Social Media

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