Media channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This research and case study library contains key research that addresses the strengths of each media channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Media Channels and Case Study Library

Date Title Document Source Publicationsort descending Marketing Channel
7/2015 A Bias For Action Research Canada Post Direct Mail
6/2015 Breaking Through the Noise Research Canada Post Direct Mail
12/2015 The Medium is the Marketplace: Digital Systems and the Intensification of Consumption Research Canadian Journal of Communication Digital / Social Media
2/2016 Direct Mail Delivers: Strategies for Participating in the Value Chain Research Cannon Solutions America Direct Mail
3/2016 Virtual & Augmented Reality: The Future of Immersive Marketing Research Catalyst Digital / Social Media, Emerging Channels, Mobile
7/2012 Social Media Marketing and Brands' Social Marketing Behavior Research Central European Business Review Digital / Social Media
7/2017 Essential 2017 E-Commerce Calendar: July-December Research Channel Advisor Digital / Social Media
7/2017 The 2017 Social Landscape for E-Commerce Sellers Research Channel Advisor Digital / Social Media
9/2018 3 ways you can combine print and digital marketing campaigns Research CIO; Framingham Direct Mail
4/2017 ADI: AR, VR, And Wearables Emerge As Travel Industry Disruptors Research CMO Emerging Channels
7/2016 Building Brands That Attract + Engage Fans Research CMO Council Any Marketing Channel
5/2016 The Purpose-Built Experience Research CMO Council Any Marketing Channel
1/2016 Predicting Routes to Revenue Research CMO Council Any Marketing Channel
8/2015 Brand Attraction From Enriched Interaction Research CMO Council Any Marketing Channel
8/2016 CMO Survey Report: Highlights and Insights Research CMO Survey Any Marketing Channel
4/2017 Five Challenges Facing Mobile Advertising in 2017 Research Cogniance Mobile
7/2014 Privacy preserving and transactional advertising for mobile services Research Computing. Archives for Informatics and Numerical Computation Mobile
2/2015 The Value of a Digital Ad Research ComScore Digital / Social Media
7/2015 The social media transformation process: curating content into strategy Research Corporate Communications: An International Journal Digital / Social Media
4/2017 2017 Consumer Trends Report Research Crimson Hexagon Digital / Social Media
4/2017 The Fundamentals of Social Media Analytics Research Crimson Hexagon Any Marketing Channel
10/2018 How to Target Car Shoppers on Facebook, Post-Cambridge Analytica Scandal Research Dealer Magazine; New York Digital / Social Media
1/2015 Digital Media: Rise of On-demand Content Research Deloitte Digital / Social Media
10/2018 The GDPR is coming and will change Facebook ad targeting Research Digiday Digital / Social Media
1/2015 UNUM: Inaugural direct-to-consumer campaign Research DMA International ECHO Awards, 2015 Direct Mail

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