Media channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This research and case study library contains key research that addresses the strengths of each media channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Media Channels and Case Study Library

Datesort ascending Title Document Source Publication Marketing Channel
2/2017 Digital Transformation 2017 Research eMarketer Digital / Social Media
2/2017 Tuned In: The Brain’s Response to Ad Sequencing Research USPS OIG Digital / Social Media, Direct Mail
2/2017 Digital Marketing 101: Key Tools for Engagement Marketing Research Marketo Digital / Social Media
2/2017 App Annie 2016 Retrospective — Mobile’s Continued Momentum  Research App Annie Mobile
1/2017 Bank used Dimensional Direct Mail to Increase Sales Opportunities Case Study Direct Mail
1/2017 Digital Marketer Dilemmas (And the Solutions that Succeed) Research Ad Roll Digital / Social Media
1/2017 Mobile Retail Trends Report: Mobile Shopping & Influence During Cyber Week 2016 Research Urban Airship Mobile
1/2017 2017 App Marketing Guide Research Loyalytics Digital / Social Media
12/2016 TOOLKIT 2017 ‘DARK SOCIAL’ AND CHAT APPS Research Warc Any Marketing Channel
11/2016 United States Postal Service: Delivering maximum impact - how big data and omnichannel marketing work with direct mail Research ANA Magazine Direct Mail
11/2016 Direct Mail: Email is fast but letter is better Research Market Leader Direct Mail
11/2016 How B2B Marketing Automation Service Providers Help Drive Marketing Transformation Research Forrester Any Marketing Channel
11/2016 Grocer Increased Sales through Enhanced Coupon Circulars Case Study Direct Mail
11/2016 The path to 2020: Marketers seize the customer experience Research The Economist Intelligence Unit Any Marketing Channel
10/2016 Direct Mail Generated Additional Patients for Dental Practice Case Study Direct Mail
10/2016 Auto Dealer Increases Automotive Sales to Customers with Lower Credit Scores Case Study
10/2016 Pharmacy Successfully Marketed Grand-Opening Event Case Study Direct Mail
10/2016 Instagram Advertising: What Marketers Need to Know Research eMarketer Digital / Social Media
10/2016 Local Automotive Shop Used Postcards to Engage New Customers Case Study Direct Mail
10/2016 Importer Used Direct Mail to Increase Sales Case Study Direct Mail
10/2016 Pharmacy Used Effective Marketing to Double Flu Vaccinations Case Study Direct Mail
10/2016 Drive Returns With Adaptive Content Promotion Research Forrester Digital / Social Media
10/2016 Pageant Company Generates Leads with Mail Campaign Case Study Direct Mail
10/2016 National Charity Organization Reached Clients through Direct Mail Case Study Direct Mail
10/2016 Retail Company Notes Big Returns from Programmatic Postcard™ Case Study Digital / Social Media, Direct Mail, Emerging Channels

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