Media channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This research and case study library contains key research that addresses the strengths of each media channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Media Channels and Case Study Library

Date Title Document Source Publicationsort descending Marketing Channel
3/2015 Do YouTubers Fuel Purchase Intent Among Teens? Research eMarketer Digital / Social Media
10/2017 Roundup: Mobile Commerce 2017 Research eMarketer Mobile
2/2015 What Digital Video Ad Format Is the Most Affordable? Research eMarketer Digital / Social Media
2/2015 Do Marketers Rely on Instinct Over ROI? Research eMarketer Digital / Social Media
8/2015 Digital Ad Blocking: Will Escalating Usage Imperil Marketing, Monetization Efforts? Research eMarketer Digital / Social Media
7/2013 THE GLOBAL SOCIAL NETWORK LANDSCAPE Research eMarketer Digital / Social Media
3/2017 Infographic Commerce Snapshot Research eMarketer Digital / Social Media
3/2015 Facebook Helps Millennials Keep Up with Headlines Research eMarketer Digital / Social Media
2/2015 LinkedIn Lives Up to Its B2B Reputation Research eMarketer Digital / Social Media
7/2015 Multichannel Networks and Digital-First Video Content: Growing Audiences Beyond the YouTube Core Research eMarketer Digital / Social Media
3/2016 EMARKETER ROUNDUP: MEDIA USAGE AROUND THE WORLD Research eMarketer Digital / Social Media
4/2017 Location-Based Marketing in Retail Roundup Research eMarketer Digital / Social Media
4/2015 Personalized Ads Lift Brand Favorability, Purchase Intent Research eMarketer Digital / Social Media
10/2016 Connected Consumer Roundup Research eMarketer Digital / Social Media, Mobile
5/2016 Video Ads in Social Media: With a Full Slate of Ad Products, the Social Properties Take Aim at TV Research eMarketer Digital / Social Media
4/2015 Video Advertising Benchmarks: What Metrics Can (and Can't) Tell You About the Bigger Picture Research eMarketer Digital / Social Media, TV / Radio
5/2016 US Social Network Usage StatPack Research eMarketer Digital / Social Media
4/2015 Do B2B Content Marketers Struggle to Keep Ideas Coming? Research eMarketer Digital / Social Media
2/2016 The Internet of Media and Entertainment Things: What Marketers Need to Know Now Research eMarketer Digital / Social Media, TV / Radio
10/2016 US DIGITAL MEDIA USAGE: A SNAPSHOT OF 2016 Research eMarketer Digital / Social Media
4/2015 Will Facebook Pass YouTube for Video Ads? Research eMarketer Digital / Social Media
1/2016 What's Important When Buying Programmatically? Research eMarketer Digital / Social Media, TV / Radio
9/2016 What Video Ad Length Is Best on Facebook? Research eMarketer Digital / Social Media
4/2015 Programmatic Creative: Look to Existing Processes for Guidance, Creating Ads on the Fly: Fostering Creativity in the Programmatic Era Research eMarketer Digital / Social Media
2/2015 What's the Future of Digital Radio Marketing? Research eMarketer TV / Radio

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