Media channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This research and case study library contains key research that addresses the strengths of each media channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Media Channels and Case Study Library

Datesort ascending Title Document Source Publication Marketing Channel
10/2016 SOCIAL MEDIA MARKETING: THE NEXT GENERATION OF BUSINESS ENGAGEMENT Research International Journal of Management Research and Reviews Digital / Social Media
10/2016 Pet Clean Up Company Increased Awareness of their Unique Services Case Study Direct Mail
10/2016 Motorcycle Manufacturer Uses Customer Feedback to Increase Engagement Case Study Digital / Social Media
10/2016 Realty Firm Increased Response Using Direct Mail Campaign Case Study Direct Mail
10/2016 Dynamics of Customer Response to Promotional and Relational Direct Mailings from an Apparel Retailer: The Moderating Role of Relationship Strength Research Journal of Retailing Direct Mail
10/2016 Trade Show Gained Thousands of Attendees from Direct Mailing Case Study Direct Mail
10/2016 Car Dealership Uses New Buyer, Personalized Packet to Increase Loyalty Case Study Digital / Social Media
10/2016 Apparel Store Generated Over 900% ROI through Direct Mail Campaign Case Study
10/2016 Restaurant Increased Patronage through Postcard Campaign Case Study Direct Mail
10/2016 Grocer Used Customer Data to Create Marketing Profile for Each Store Location Case Study Digital / Social Media, Direct Mail, Print
10/2016 Retail Store Engaged Customers through Postcards Case Study Direct Mail
10/2016 Connected Consumer Roundup Research eMarketer Digital / Social Media, Mobile
10/2016 Yogurt Company Promotes Their Growing Business Case Study Direct Mail
10/2016 Gaming Company Re-engaged Customers through Mailpiece Case Study Direct Mail
10/2016 Retirement Center Expanded Client Base through Postcard Campaign Case Study Direct Mail
10/2016 Direct Mail Used to Increase Catering Services During the Holidays Case Study Direct Mail
10/2016 Landscape Company Generated Thousands of Dollars Through Direct Mail Campaign Case Study Direct Mail
10/2016 Automotive Shop Gained Thousands in Revenue from Postcards Case Study Direct Mail
10/2016 Marketing Campaign Increased Support of Those in Recovery Case Study Direct Mail
10/2016 US DIGITAL MEDIA USAGE: A SNAPSHOT OF 2016 Research eMarketer Digital / Social Media
9/2016 What Video Ad Length Is Best on Facebook? Research eMarketer Digital / Social Media
9/2016 Brief: TV Planning Goes Data-Driven And Audience-Based Research Forrester TV / Radio
9/2016 Email Continues to Deliver Strong ROI and Value for Marketers Research eMarketer Digital / Social Media
9/2016 A Global Perspective of Mobile Commerce Research Internet Advertising Bureau Mobile
9/2016 CHOOSING THE RIGHT MAIL ADVERTISING FOR YOUR SHOP Research Motor Age Direct Mail

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