Media channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This research and case study library contains key research that addresses the strengths of each media channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Media Channels and Case Study Library

Datesort ascending Title Document Source Publication Marketing Channel
9/2016 Loyalty Programs May Sway Big-Box Store Shoppers this Holiday Research eMarketer Mobile
9/2016 Postal Strategies for Omni-channel Marketing and Compliance Success Research GreyHair Any Marketing Channel
9/2016 Podcast: Finding and Activating Influencers Research Gartner Digital / Social Media
9/2016 Advertising Mail Innovations Research USPS OIG Digital / Social Media, Direct Mail, Mobile
9/2016 The Top Emerging Technologies To Watch: 2017 To 2021 Research Forrester Emerging Channels
9/2016 Using Online Message Testing to Evaluate TV Ads, Select Effective Messaging, and Improve Public Health Campaigns Research Social Marketing Quarterly TV / Radio
9/2016 The Data-Centric Organization Research Interactive Advertising Bureau Emerging Channels
9/2016 IAB-Edison Research Podcast Advertising Study Research Interactive Advertising Bureau Digital / Social Media, Emerging Channels
9/2016 Use A/B and Multivariate Testing to Improve Marketing Programs Research Gartner Digital / Social Media
8/2016 ‘It’s an illusion, but it looks real!’ Consumer affective, cognitive and behavioural responses to augmented reality applications Research Journal of Marketing Management Any Marketing Channel
8/2016 The Future Of Email Hinges On Context Research Forrester Digital / Social Media
8/2016 Ad Spending In Niche Channels Spells The End Of Online Advertising As We Know It Research Forrester Digital / Social Media
8/2016 Use Growing Mobile Payment, Shopping and Banking Adoption to Enhance User Experience Research Gartner Mobile
8/2016 Three Steps to Enrich the Customer Experience With Contextualized Communications Research Gartner Digital / Social Media
8/2016 How to Balance Your Insource/Outsource Marketing Talent Mix Research Gartner Digital / Social Media
8/2016 CMO Survey Report: Highlights and Insights Research CMO Survey Any Marketing Channel
8/2016 Prepare Your Multichannel Marketing for the Internet of Things Research Gartner Digital / Social Media
8/2016 The Performance Advertiser’s Guide to Instagram Research Ad Roll Digital / Social Media
7/2016 Social Technographics® Defines Your Social Approach And Tactics Research Forrester Digital / Social Media
7/2016 Build A Case To Show Social's Value To Marketing And The Entire Enterprise Research Forrester Digital / Social Media
7/2016 The Future of Mail: Fresh Thinking from Britain's Best Business Minds Research Royal Mail Direct Mail
7/2016 2016 B2B Budget Plans Show That It's Time For A Digital Wake-Up Call Research Forrester Digital / Social Media
7/2016 The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels Research HubSpot Digital / Social Media, Mobile
7/2016 Building Brands That Attract + Engage Fans Research CMO Council Any Marketing Channel