Creating an effective marketing strategy that represents an organization’s brand and meets business objectives is essential. Marketers are tuning their efforts to connect with consumers wherever they are to achieve complete customer-centric engagement. In order to stay relevant in today’s digital era, organizations must strategically coordinate their communications efforts across a variety of communication channels and use those channels clearly and consistently to maximize impact. Integrated marketing uses both traditional and digital media to effectively engage consumers.
Tapping into omni-channel marketing, tracking insights into consumer behavior and media consumption, and staying on top of media and marketing trends and technologies are vital to successfully connecting and relating to today’s consumers. Marketers must stay abreast of new technologies, ideas and trends in a constantly changing future. This page contains essential research and case studies that span marketing channels and industries that any marketer- novice or seasoned – will find highly beneficial and relevant.
Integrated Communications Research and Case Studies
|Date||Title||Document Source||Publication||Marketing Channel|
|12/2013||Optimization of the annual planning of targeted offers in direct marketing||Research||The Journal of the Operational Research Society||Any Marketing Channel|
|9/2018||Merging Social Media And Direct Mail||Research||uspsdelivers.com||Any Marketing Channel|
|12/2016||TOOLKIT 2017 ‘DARK SOCIAL’ AND CHAT APPS||Research||Warc||Any Marketing Channel|
|10/2018||Subscription Scorecard Metric Deep Dive: Customer Lifetime Value and Customer Acquisition Cost||Research||Waterstone||Any Marketing Channel|
|8/2017||The Core Four: Essential Marketing Technologies||Research||Webdam||Any Marketing Channel|
|8/2017||Subject Line Benchmarks||Research||Yes LifeCycle Marketing||Any Marketing Channel|