Creating an effective marketing strategy that represents an organization’s brand and meets business objectives is essential. Marketers are tuning their efforts to connect with consumers wherever they are to achieve complete customer-centric engagement. In order to stay relevant in today’s digital era, organizations must strategically coordinate their communications efforts across a variety of communication channels and use those channels clearly and consistently to maximize impact. Integrated marketing uses both traditional and digital media to effectively engage consumers.

Tapping into omni-channel marketing, tracking insights into consumer behavior and media consumption, and staying on top of media and marketing trends and technologies are vital to successfully connecting and relating to today’s consumers. Marketers must stay abreast of new technologies, ideas and trends in a constantly changing future. This page contains essential research and case studies that span marketing channels and industries that any marketer- novice or seasoned – will find highly beneficial and relevant.

Integrated Communications Research and Case Studies

Date Title Document Source Publicationsort descending Marketing Channel
12/2013 Optimization of the annual planning of targeted offers in direct marketing Research The Journal of the Operational Research Society Any Marketing Channel
9/2018 Merging Social Media And Direct Mail Research uspsdelivers.com Any Marketing Channel
12/2016 TOOLKIT 2017 ‘DARK SOCIAL’ AND CHAT APPS Research Warc Any Marketing Channel
10/2018 Subscription Scorecard Metric Deep Dive: Customer Lifetime Value and Customer Acquisition Cost Research Waterstone Any Marketing Channel
8/2017 The Core Four: Essential Marketing Technologies Research Webdam Any Marketing Channel
8/2017 Subject Line Benchmarks Research Yes LifeCycle Marketing Any Marketing Channel

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