Through mobile marketing, marketers interact with consumers through a mobile device, like a smartphone or tablet. Mobile ads are displayed as text messages, images, video, audio, banner ads, coupons, and sponsored apps.

Consumers are now rarely without their mobile devices, which creates a unique opportunity to engage with them in new and different ways. For example, ads can be tailored to the consumer’s exact location, providing real-time notifications of sales and coupons for stores and restaurants nearby. Mobile ads can also allow consumers to click on an ad to respond directly or find additional information, empowering them with information at the precise moment they desire it.

This page contains mobile market research about various mobile innovations marketers are utilizing to target consumers and generate more revenue.

Mobile Research and Case Studies

Datesort ascending Title Document Source Publication Marketing Channel
6/2018 Mobile App Installs: What You Need to Know About User Acquisition Research eMarketer Pro Mobile, Mobile
6/2018 A Recipe For Mobile App Success Research Forrester Mobile, Mobile
6/2018 The State Of Mobile Advertising: Context And Measurement Wanted Research Forrester Mobile, Mobile
2/2018 2018 App Marketing Guide Research Loyalytics Mobile
2/2018 The Retailer's Mobile Marketing Playbook Research Loyalytics Mobile
12/2017 5 Steps to Automating Your Mobile App Marketing Research Loyalytics Mobile
10/2017 Haptics for Mobile Ads Research Immersion Mobile
10/2017 Roundup: Mobile Commerce 2017 Research eMarketer Mobile
9/2017 2017 Push Notifications Best Practices Research Loyalytics Mobile
7/2017 Cross Media Campaign Increases Donations by 84% Case Study Digital / Social Media, Direct Mail, Mobile, Print
7/2017 Global App Economy Forecast Research App Annie Mobile
7/2017 The Mobile Marketing Starter Kit Research Loyalytics Mobile
6/2017 Multi-channel Campaign Increases Engagement and Donations Case Study Digital / Social Media, Direct Mail, Mobile
6/2017 Mobile Marketing Guide: Effective SMS Campaigns that Engage and Convert Research Listrak Mobile
5/2017 A Buyer’s Guide To Mobile Marketing. Research Loyalytics Mobile
5/2017 How Push Notifications Impact Retail App Retention Rates Research Urban Airship Mobile
5/2017 Are You Prepared for a Mobile-First World? 5 Reasons to Get Ready Now Research Emarsys Mobile
5/2017 StatPack: US Mobile Time Spent and Activities 2017 Research eMarketer Mobile
4/2017 2017 Mobile Loyalty Report Research 3Cinteractive
4/2017 Adopt an App+ Strategy, Move Beyond Apps to Win, Serve and Retain Your Customers Research Forrester Any Marketing Channel
4/2017 Mobile App Marketing Your Guide to the Basics Research App Annie Mobile
4/2017 Five Challenges Facing Mobile Advertising in 2017 Research Cogniance Mobile
4/2017 The User Engagement Top 100 Report: Email Marketing in E-Commerce. Research Iterable Digital / Social Media, Mobile
4/2017 C-Suite Series: A Marketer's Guide to Behavioral Email Research Bouncex Digital / Social Media, Mobile
2/2017 App Annie 2016 Retrospective — Mobile’s Continued Momentum  Research App Annie Mobile