Campaign objectives are a key component of a marketing campaign strategy because it defines the overall goals and what the campaign should specifically accomplish. By asking questions like, will it promote the company or organization’s brand, will it build awareness for a product or service, or will it help generate or increase sales leads, you establish a method for tracking, measuring, and reporting results. This page contains research about creating attainable marketing objectives and meeting organization goals through effective marketing strategies.

Campaign Objective Research

Datesort ascending Title Publication Objectives Pay/Free
12/2018 ASOS Uses Machine Learning To Understand Customer Value (For the technically inclined, a full description is in the paper below) Forrester Free
12/2018 Estimating Customer Lifetime Value Using Machine Learning Techniques IntechOpen Free
12/2018 Customer lifetime network value: customer valuation in the context of network effects Electronic Markets $
12/2018 An Introduction to Predictive Customer Lifetime Value Modeling Oracle+Datascience.com Free
10/2018 Improving the benchmarking of social media content strategies using clustering and KPI Procedie Computer Science Free
10/2018 Evaluation and decision making in social media marketing Management Decision. Free
10/2018 Social Media Marketing Performance Benchmarks, Worldwide Kenshoo Free
10/2018 Most Important Social Media Metric According to Social Media Marketers Worldwide eMarketer Free
9/2018 Business Drivers That Will Have a Major Effect on Their Business According to Services and Technology Decision-Makers Worldwide, Q3 2017 (% of respondents)  eMarketer Pro $
9/2018 Forrester Analytics: Video Advertising Forecast, 2018 To 2023 (US) Forrester $
6/2018 Market Guide for Mobile App Analytics Gartner $
2/2018 US Ecommerce Performance 2017 eMarketer Free
2/2018 A Marketer’s Guide to Reaching Each Consumer Generation Yes LifeCycle Marketing Free
2/2018 2017 CMO Survey Deloitte Digital Free
2/2018 The Q1 Survival Guide Nosto Free
2/2018 The Marketing Data Management Starter Kit Session M Free
1/2018 2018 Trends: Predictions From Ecommerce Marketing Experts Oracle Free
1/2018 Get Ominichannel Meausrement Right Axciom Free
11/2017 Report: Storytelling in Sequence – How Brands Are Creating More Engaging Messaging eMarketer Free
11/2017 Retail CX: A Five-Step Model for Excellence Foresee Free
11/2017 Roundup: Driving Customer Engagement eMarketer Free
11/2017 How Mature is Your Omni-Channel Marketing Strategy Iterable Free
11/2017 2017 and Beyond:A Guide to Loyalty Strategies for an Omnichannel World Session M Free
10/2017 The Growth Marketer's Guide to Education Iterable Free
10/2017 State of B2B Full-Funnel Measurement Full Circle Insights Free

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