Campaign objectives are a key component of a marketing campaign strategy because it defines the overall goals and what the campaign should specifically accomplish. By asking questions like, will it promote the company or organization’s brand, will it build awareness for a product or service, or will it help generate or increase sales leads, you establish a method for tracking, measuring, and reporting results. This page contains research about creating attainable marketing objectives and meeting organization goals through effective marketing strategies.

Campaign Objective Research

Datesort descending Title Publication Objectives Pay/Free
5/2014 Media Buying’s Evolution Challenges Forrester Free
5/2014 It’s all about Mail and Email Royal Mail Free
7/2014 Take Lead-To-Revenue Management Beyond The Campaign Forrester $
7/2014 The Ultimate Marketing Machine Harvard Business Review $
10/2014 Familiarity, Frequency and Fine Lines Inskin Media; RAPP Media Free
11/2014 Advance Campaign Automation With Personalization And Real-Time Context Forrester $
2/2015 Elevate Your Approach To Cross-Channel Campaign Measurement Forrester $
2/2015 Coca-Cola Marketing Communications: A Critical Analysis Research Methodology Free
3/2015 Content Fitness Data Analysis PAN Communications Free
3/2015 Research Report: 2014 Omnichannel Marketing Association of National Advertisers $
4/2015 Improving integrated marketing communications practices: A comparison of objectives and results Journal of Marketing Communications $
5/2015 Why Retailers Are Buying In to Programmatic eMarketer Free
7/2015 2015 Lead Nurturing Benchmark Study Demand Gen Report Free
7/2015 The Performance Marketer's Guide to Retargeting (Part I) Ad Roll Free
8/2015 B2B Lead Nurture Campaigns Improve Personalization, Targeting eMarketer Free
8/2015 Brand Attraction From Enriched Interaction CMO Council Free
8/2015 The Performance Marketer's Guide to Retargeting (Part II) Ad Roll Free
9/2015 How to Measure Social Marketing ROI Gartner $
9/2015 Using Doordrops to Build Your Business Royal Mail Free
9/2015 This Time It's Personal - Discover How Valued Mail Can Drive Value for Advertisers Royal Mail Free
9/2015 Fresh Thinking on Door Drops from the Best Minds in the Business Royal Mail Free
9/2015 The Print Campaign Analysis  Magazine Publishers Assn. Free
9/2015 What Can Neuroscience Tell Us About Why Print Magazine Advertising Works? Magazine Publishers Assn. Free
11/2015 What is an Untrustworthy Supply Chain Costing the US Digital Advertising Industry? Internet Advertising Bureau Free
12/2015 2016 Edition Marketing Fact Pack Advertising Age Free