Campaign objectives are a key component of a marketing campaign strategy because it defines the overall goals and what the campaign should specifically accomplish. By asking questions like, will it promote the company or organization’s brand, will it build awareness for a product or service, or will it help generate or increase sales leads, you establish a method for tracking, measuring, and reporting results. This page contains research about creating attainable marketing objectives and meeting organization goals through effective marketing strategies.

Campaign Objective Research

Datesort descending Title Publication Objectives Pay/Free
12/2015 Publish or Perish: A CMO Roadmap for Managing, Systematizing and Optimizing the Marketing Content Supply Chain Forbes CMO Practice Free
1/2016 Predicting Routes to Revenue: Identifying Real-Time Decisions for Business-Driving Engagement CMO Council Free
1/2016 Breaking the DAM Adobe Free
1/2016 The Marketers' Guide to Articulating DAM Return on Investment Adobe Free
1/2016 Predicting Routes to Revenue CMO Council Free
1/2016 Response Rate Report Marketing Insights $
2/2016 Direct Mail Delivers: Strategies for Participating in the Value Chain Cannon Solutions America Free
2/2016 Digital & Media Predictions 2016 Millward Brown Free
3/2016 Adapting to the pace of omnichannel commerce WBR Digital & emarsys $
3/2016 Virtual & Augmented Reality: The Future of Immersive Marketing Catalyst Free
3/2016 Advertising Mail: Past and Present USPS OIG Free
4/2016 What Marketers Need to Understand About Augmented Reality Harvard Business Review Free
4/2016 U.S. Brand Activation Marketing Forecast report Association of National Advertisers Free
4/2016 The Right Customer Data can Drive Consumer Action Direct Marketing Free
5/2016 The Forrester Wave™: Cross-Channel Campaign Forrester $
5/2016 The Purpose-Built Experience CMO Council Free
5/2016 Advertising Mail Future Prospects in Five Scenarios USPS OIG Free
5/2016 TubeMogul Quarterly Report Q1 2016 TubeMogul Free
6/2016 The Strategic Role Of Identity Resolution Forrester Free
6/2016 2016 Trends in Personalization Evergage Free
6/2016 The Life Stages of Mail Royal Mail Free
6/2016 Q1 2016 FreeWheel Video Monetization Report FreeWheel Free
7/2016 Building Brands That Attract + Engage Fans CMO Council Free
7/2016 The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels HubSpot Free
7/2016 The Future of Mail: Fresh Thinking from Britain's Best Business Minds Royal Mail Free