Campaign objectives are a key component of a marketing campaign strategy because it defines the overall goals and what the campaign should specifically accomplish. By asking questions like, will it promote the company or organization’s brand, will it build awareness for a product or service, or will it help generate or increase sales leads, you establish a method for tracking, measuring, and reporting results. This page contains research about creating attainable marketing objectives and meeting organization goals through effective marketing strategies.

Campaign Objective Research

Datesort ascending Title Publication Objectives Pay/Free
11/2016 Beyond the Walled Garden 4 Info Free
10/2016 Continually Optimize Experiences To Differentiate And Compete For Customers Forrester Free
10/2016 How Strong Brands Impact Financial Value Association of National Advertisers $
10/2016 Vendor Landscape: New Technologies Make B2B Marketing Performance Management A Reality Forrester Free
9/2016 Our Brain on Email: 11 Designs People Can’t Resist Emma Free
9/2016 A Global Perspective of Mobile Commerce Internet Advertising Bureau Free
9/2016 Postal Strategies for Omni-channel Marketing and Compliance Success GreyHair Free
8/2016 Measuring Video Ad Effectiveness Across Platforms eMarketer Free
8/2016 Use Programmatic Media To Boost Branding Forrester $
8/2016 Embrace The New Marketing Performance Measurement Standard Forrester Free
7/2016 The Future of Mail: Fresh Thinking from Britain's Best Business Minds Royal Mail Free
7/2016 The Future of Digital Video TMB Free
7/2016 Building Brands That Attract + Engage Fans CMO Council Free
7/2016 The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels HubSpot Free
6/2016 The Life Stages of Mail Royal Mail Free
6/2016 Q1 2016 FreeWheel Video Monetization Report FreeWheel Free
6/2016 The Strategic Role Of Identity Resolution Forrester Free
6/2016 2016 Trends in Personalization Evergage Free
5/2016 Advertising Mail Future Prospects in Five Scenarios USPS OIG Free
5/2016 TubeMogul Quarterly Report Q1 2016 TubeMogul Free
5/2016 The Forrester Wave™: Cross-Channel Campaign Forrester $
5/2016 The Purpose-Built Experience CMO Council Free
4/2016 What Marketers Need to Understand About Augmented Reality Harvard Business Review Free
4/2016 U.S. Brand Activation Marketing Forecast report Association of National Advertisers Free
4/2016 The Right Customer Data can Drive Consumer Action Direct Marketing Free