Marketing channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This page contains key research that addresses the strengths of each marketing channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Marketing Channels Research

Date Title Publicationsort ascending Marketing Channel Document Source Pay/Free
5/2017 The Everywhere Brand Yext Digital / Social Media Research Free
3/2017 What’s the Big Deal? A Look Inside 6 Different Types of Email Offers YesMail Digital / Social Media Research Free
4/2017 Personalization Roadmap: 6 Steps to Creating a Personalized Customer Experience Yes LifeCycle Marketing Digital / Social Media Research Free
8/2017 Subject Line Benchmarks Yes LifeCycle Marketing Any Marketing Channel Research Free
5/2017 Email Benchmark Report: The New Age of Email Marketing Yes LifeCycle Marketing Digital / Social Media Research Free
5/2017 Email Deliverability Guide Yes LifeCycle Marketing Digital / Social Media Research Free
11/2017 Q3 2017 Email Benchmark Report Yes LifeCycle Marketing Digital / Social Media Research Free
2/2018 The Gmail Effect Yes LifeCycle Marketing Digital / Social Media Research Free
8/2014 SME website implementation factors in the hospitality industry Worldwide Hospitality and Tourism Themes Digital / Social Media Research $
10/2014 Effective Digital Channel Marketing for Cybersecurity Solutions Westerlund, Mika;Rajala, Risto Digital / Social Media Research Free
8/2017 The Core Four: Essential Marketing Technologies Webdam Any Marketing Channel Research Free
10/2018 Subscription Scorecard Metric Deep Dive: Customer Lifetime Value and Customer Acquisition Cost Waterstone Any Marketing Channel Research Free
5/2016 Moving from R&D to brand promotion: Building effective healthcare and pharmaceutical brands Warc Exclusive Direct Mail Research Free
12/2016 TOOLKIT 2017 ‘DARK SOCIAL’ AND CHAT APPS Warc Any Marketing Channel Research Free
5/2016 Preventative Cancer Screening Direct Mail Program Response and Diagnosis Rates Value in Health Journal Direct Mail Research Free
9/2018 Merging Social Media And Direct Mail uspsdelivers.com Any Marketing Channel Research Free
6/2015 Enhancing the Value of Mail: The Human Response USPS OIG Digital / Social Media, Direct Mail Research Free
9/2014 Mail Innovations USPS OIG Digital / Social Media, Direct Mail, Mobile Research Free
11/2013 Enhancing Mail for Digital Natives USPS OIG Digital / Social Media, Direct Mail Research Free
5/2016 Advertising Mail Future Prospects in Five Scenarios USPS OIG Direct Mail Research Free
2/2017 Tuned In: The Brain’s Response to Ad Sequencing USPS OIG Digital / Social Media, Direct Mail Research Free
3/2016 Advertising Mail: Past and Present USPS OIG Direct Mail Research Free
9/2016 Advertising Mail Innovations USPS OIG Digital / Social Media, Direct Mail, Mobile Research Free
6/2016 Political Mail and Millennials US Postal Service Direct Mail Research Free
5/2017 How Push Notifications Impact Retail App Retention Rates Urban Airship Mobile Research Free

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