Changes to Facebook Advertising After Cambridge Analytica

Facebook's many recent crises—data privacy, fake news, Russian meddling, unsafe content—are negatively impacting users' perceptions of the platform, a trend which bears further watching. The social media platform reported softness in user metrics in North America for Q1, but this was unlikely to be related to data privacy concerns. From ad targeting to data availability to app developers, Facebook is reviewing and revising its approach. The largest concern right now relates to ad targeting. This article gives a complete lowdown on what's changed—and what hasn't— in how users and advertisers feel about Facebook.

Debra Aho Williamson
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