Email Drip Campaign Tips, Examples, Statistics and Best Practices
From the start, this MarTech article makes an important distinction: while marketers can send amazing emails to the right consumers with the right message, it may not be at the right moment in time. That’s where drip, or automated, campaigns come into the picture. Drip marketing is about understanding the customer’s schedule: what are they doing at this exact moment, and what message do they want to receive? Automated marketing helps to cultivate leads at each stage of the buyer journey so that the customer flows through the stages with ease and no pain points along the way. Read below to learn best practices, common mistakes, and other key insights about drip email marketing!