How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]
There are two major factors that can reduce PPC: Account activity and quality score. More relevant ad campaigns and landing pages get more clicks, more clicks increase the score, and a higher score means a better PPC. A high quality score will also decrease your cost per acquisition. There are three main ways to improve the quality score. First, use ad extensions like site links, which can increase the number of places where people can click. The second tactic is to try out different texts/messages to reach the target audience. Third, use branded keywords to increase clicks.