Market Guide for Mobile App Analytics

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Organizations run the risk of app abandonment and poor user engagement when they fail to understand how to integrate mobile analytics with the business goals, effectively gather user feedback, and sift through the troves of information analytics provides. This market guide allows marketers to position themselves a step ahead of competitors through a "multifaceted mobile app analytics portfolio." Strategies dealing with instrument data collection, app life-cycle monitoring, and predictive analytics give teams an advantage by driving organizational agility, customer retention, and mobile application quality and performance.

Adrian Leow, Melissa Davis, Jason Wong
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