As marketers continue to explore methods of advertising – social, search, email – it’s now possible to reach consumers anytime, anywhere. In this increasingly digitized world, some businesses have discounted the value of direct mail. However, recent research has revealed that overall engagement remains high, particularly among Millennials. Heightened engagement both with mail and new media provides opportunity for campaigns to reach consumers across multiple touchpoints, increasing impact.
The concept of drip campaigns is a simple one: Instead of sending out content to prospects whenever you generate it, a drip campaign lets you trickle your message through automated content that adapts to your buyer’s persona and the best time to send. This sales cheat sheet provides the most important considerations for disseminating a drip campaign. Should you send messages on three-day weekends? What kind of open rates should you expect? This article will tell you what you need to do (and not to do) in order to perfect automating your content.
The Quality Score is a powerful predictor of your PPC success. A Quality Score of 10 could lead to higher rankings, more clicks and leads and save you 30% on cost per click. You can use free AdWords Performance Grader to find out your impression-weighted average Quality Score. To improve your scores, you can use ad extensions, write better ad text and bid on brand terms.
TheAdWord Quality Score is the predictor a good PPC campaign, lowering the cost per conversation to gain your company a better ad position. The first step to creating a good AdWord Quality Score is to establish a messaging match from keyword searches to the ad landing page. The clearer the relationship between the ad and the keyword and the more the ad matches a keyword search, the better the AdWord score. Messaging match can produce 212 percent conversion lift. Implement SKAGs to better increase the specificity of the ad.
Google’s focus is on providing top user experiences, and advertisers with higher quality ads and relevant landing pages are scored much higher than those with poor ads and landing pages. This article givesfive tips for improving AdWord Quality Scores. The first tip is to create tailored ads that contain the keywords. Secondly, structure the AdWord account to have a large number of targeted ad groups. Next is to choose very relevant landing pages. Another way to improve the score is to use ad extensions. Lastly, always remember to optimize the ads and keywords.
This article is a guide to improving Google AdWord Quality Scores. The first thing marketers should recognize is that there is an account quality score. A lower account score, based on click-through rates, how old the account is, and quality searches, will have a much lower performance. Focus on ad groups that are underperforming as the first place to improve your overall account score.
There are two major factors that can reduce PPC: Account activity and quality score. More relevant ad campaigns and landing pages get more clicks, more clicks increase the score, and a higher score means a better PPC. A high quality score will also decrease your cost per acquisition. There are three main ways to improve the quality score. First, use ad extensions like site links, which can increase the number of places where people can click. The second tactic is to try out different texts/messages to reach the target audience. Third, use branded keywords to increase clicks.
The usual “sign up to receive my newsletter” opt-in box is losing its power. If you are in real estate, blogging, fashion, cosmetics or an ecommerce industry, here are 10 email drip campaign examples to strike the perfect balance while list building and keeping your subscribers engaged.
Interested in automated marketing but don’t know where to start? Understanding the pacing— or as this article calls it, tempo—of your messages and how people feel when they receive them at certain points in time can help improve how you communicate with your prospects and customers. This article discusses the need to nurture leads toward becoming sales-ready, and how to retain customers so that they consistently provide value to your company after their purchase. Read below to find out how to channel your content into a consistent and engaging message for your customers.
From the start, this MarTech article makes an important distinction: while marketers can send amazing emails to the right consumers with the right message, it may not be at the right moment in time. That’s where drip, or automated, campaigns come into the picture. Drip marketing is about understanding the customer’s schedule: what are they doing at this exact moment, and what message do they want to receive? Automated marketing helps to cultivate leads at each stage of the buyer journey so that the customer flows through the stages with ease and no pain points along the way.