Marketing Channels and Case Studies

Media channels are various media a marketer or a company uses to promote, sell and distribute its products or services. With so many choices available, deciding which channels to use and for what purposes can be challenging. This research and case study library contains key research that addresses the strengths of each media channel, how those channels can rise above the noise to provide a lift, the kinds of audiences each channel can research, as well as the value of using multiple media types in a marketing campaign.

Media Channels and Case Study Library

Datesort ascending Title Document Source Publication Marketing Channel
9/2018 The Ultimate Guide to Direct Mail Research Hubspot Direct Mail
7/2018 Augmented reality: Research agenda for studying the impact of its media characteristics on consumer behaviour Research Elsevier Emerging Channels
6/2018 Mobile App Installs: What You Need to Know About User Acquisition Research eMarketer Pro Mobile, Mobile
6/2018 A Recipe For Mobile App Success Research Forrester Mobile, Mobile
6/2018 The State Of Mobile Advertising: Context And Measurement Wanted Research Forrester Mobile, Mobile
6/2018 We ARe at home: How augmented reality reshapes mobile marketing and consumer-brand relationships Research Elsevier Emerging Channels
6/2018 Evaluation of an Augmented Reality Embedded On-line Shopping System Research Elsevier Emerging Channels, Emerging Channels
6/2018 Augmented reality: Designing immersive experiences that maximize consumer engagement Research Elsevier Emerging Channels, Emerging Channels
6/2018 Product categories for which US shoppers would likely shop via augmented reality Research Emarketer Pro Emerging Channels, Emerging Channels
6/2018 How AR and VR will Reshape Shopping Research Emarketer Pro Emerging Channels, Emerging Channels
6/2018 Market Guide For Augmented Reality Research Emerging Channels, Emerging Channels
6/2018 Augmented reality: Research agenda for studying the impact of its media characteristics on consumer behaviour Research Elsevier Emerging Channels, Emerging Channels
2/2018 The Gmail Effect Research Yes LifeCycle Marketing Digital / Social Media
2/2018 Email Marketing Performance in 2017 Research Return Path Digital / Social Media
2/2018 The Retailer's Mobile Marketing Playbook Research Loyalytics Mobile
2/2018 eMarketer Report: Email Marketing Benchmarks  Research eMarketer Any Marketing Channel
2/2018 The Cross-Channel Difference: How Breaking Down Silos Can Boost Engagement More Than 800% Research Braze Any Marketing Channel
2/2018 7 Inspiring Email Templates Research Salesforce Pardot Direct Mail
2/2018 2018 App Marketing Guide Research Loyalytics Mobile
2/2018 2018 Email Marketing Lookbook Research Return Path Digital / Social Media
1/2018 Social Strategies for Retail Research Sprinklr Any Marketing Channel
1/2018 365 Days of Hashtags and Content Ideas for Social Media and Beyond Research Fresh Relevance Digital / Social Media
12/2017 5 Steps to Automating Your Mobile App Marketing Research Loyalytics Mobile
11/2017 Maximizing LinkedIn for Business Research TradePub Digital / Social Media
11/2017 50 Social Media Best Practices Research Salesforce Digital / Social Media

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