Campaign objectives are a key component of a marketing campaign strategy because it defines the overall goals and what the campaign should specifically accomplish. By asking questions like, will it promote the company or organization’s brand, will it build awareness for a product or service, or will it help generate or increase sales leads, you establish a method for tracking, measuring, and reporting results. This page contains research about creating attainable marketing objectives and meeting organization goals through effective marketing strategies.

Campaign Objective Research

Datesort ascending Title Publication Objectives Pay/Free
4/2015 Improving integrated marketing communications practices: A comparison of objectives and results Journal of Marketing Communications $
3/2015 Content Fitness Data Analysis PAN Communications Free
3/2015 Research Report: 2014 Omnichannel Marketing Association of National Advertisers $
2/2015 Elevate Your Approach To Cross-Channel Campaign Measurement Forrester $
2/2015 Coca-Cola Marketing Communications: A Critical Analysis Research Methodology Free
11/2014 Advance Campaign Automation With Personalization And Real-Time Context Forrester $
10/2014 Familiarity, Frequency and Fine Lines Inskin Media; RAPP Media Free
7/2014 Take Lead-To-Revenue Management Beyond The Campaign Forrester $
7/2014 The Ultimate Marketing Machine Harvard Business Review $
5/2014 It’s all about Mail and Email Royal Mail Free
5/2014 Media Buying’s Evolution Challenges Forrester Free
1/2014 The digital market and the main objectives of digital marketing How to Measure Digital Marketing $
1/2014 Holistic Service Marketing Strategies and Corporate Objectives of Firms Global Journal of Management and Business Research: E Marketing Free
11/2013 Inclusion of social marketing objectives on the nation's health agenda: A case study APHA Annual Meeting and Exposition 2013 $
10/2013 Gartner's Multichannel Orchestration Model Makes Campaign Management a Science Gartner $
9/2013 Combining Online, Print Increases Ad Effectiveness Newspaper Research Journal $
5/2013 Move Beyond Campaigns To Tap Hidden Customer Potential Forrester $
4/2013 A Repeatable Framework for Building Great Digital Campaigns Gartner $
9/2012 Design of an enhanced Integrated Management System with Customer Experience Focus: The Business Process Framework (also known as eTOM) and ISO9001 together International Journal of Computer Science Issues (IJCSI) Free
6/2012 Leveraging sponsorship to achieve consumer relationship objectives through the creation of ‘marketing spaces’: An exploratory study Journal of Marketing Communications Free
5/2012 Listening Metrics That Matter Forrester $
3/2012 Value Propositions and Marketing Objectives Successful Marketing Strategies for Nonprofit Organizations: Winning in the Age of the Elusive Donor, Second Edition $
3/2012 Is An Advertisement Worth The Paper It's Printed on? The Impact of Premium Print Advertising On Consumer Perceptions Journal of Advertising Research $
2/2012 How Analytics Helps Consumer Goods Brand Managers With Marketing Mix Modeling Gartner $
1/2012 Better Triggers, More Relevance Forrester $